Herman Miller asked me to make the new graphic identity of their design festival in Asia, we did 5 illustrations for each city
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reach.com is designed to connect to the design community as well as our customers in Asia Pacific. The four primary sections – Business, Lifestyle, Projects, and Events – together create a macro outlook of the region’s trends. reach.com includes coverage on local initiatives around Herman Miller, POSH and CBS (Colebrook Saunders).
![](https://cdn.myportfolio.com/056463fb38f4336dc0aef7faabdd2ff1/d69d393f2b65f61be01897c1_rw_3840.jpg?h=b6e29c6e818cea180d6442d68fe95c2b)
I started with a mind mapping to organize my ideas and references with the client
![](https://cdn.myportfolio.com/056463fb38f4336dc0aef7faabdd2ff1/2fe596f438e054c7bd2cd3fe_rw_1920.png?h=c609fd151517c73a33fc799cb381ffa6)
BEIJING, CHINA
For this city we tried to express the colors themes of the country, the food, a dragon, a oriental pattern and the Great Wall
![](https://cdn.myportfolio.com/056463fb38f4336dc0aef7faabdd2ff1/1653dbf3b4ea0be2a5c02df6_rw_1920.jpg?h=4e30b00e4d9d3d90bcf7eddbc767f633)
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![](https://cdn.myportfolio.com/056463fb38f4336dc0aef7faabdd2ff1/c145581b0dcef5c6c3f018e8_rw_3840.jpg?h=f200fd452a79955c18841906ad45080a)
TOKYO, JAPAN
This illustrations represents the small streets, the neon lights and sushi
![](https://cdn.myportfolio.com/056463fb38f4336dc0aef7faabdd2ff1/1a8e825fab00904053d18870_rw_1920.jpg?h=b74d98985a40120753e39e78c91059d4)
![](https://cdn.myportfolio.com/056463fb38f4336dc0aef7faabdd2ff1/07737419e5265ced92ac4c86_rw_3840.jpg?h=546a17d7567578b277b3a701e24bb96a)
![](https://cdn.myportfolio.com/056463fb38f4336dc0aef7faabdd2ff1/eee154715efa6dd46417e938_rw_1920.jpg?h=28329943fd257657017ac9a1361b31ac)
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BANGALORE, INDIA
Influenced by the Tuk-Tuk, the elephant and spice colors
![](https://cdn.myportfolio.com/056463fb38f4336dc0aef7faabdd2ff1/6c3cbb4fa1541e89534f4c58_rw_1920.jpg?h=e672f9867d1b5e92a813ca6bf11c0312)
![](https://cdn.myportfolio.com/056463fb38f4336dc0aef7faabdd2ff1/4d8bed9bf98f63302b8a6659_rw_3840.jpg?h=c7c6ad3c043aafe0051924b5a4651cce)
![](https://cdn.myportfolio.com/056463fb38f4336dc0aef7faabdd2ff1/e9faff143c3a7373bd23128f_rw_1920.jpg?h=ae89d01e81a63c80baa7b073889a4b54)
![](https://cdn.myportfolio.com/056463fb38f4336dc0aef7faabdd2ff1/ac91da51b188b50cab784f73_rw_3840.jpg?h=3761ac9e4db011d75b7c33ac11f00562)
MANILA, PHILIPPINES
We went for the city landscape, their taxi and their famous Manila tamarind fruit
We went for the city landscape, their taxi and their famous Manila tamarind fruit
![](https://cdn.myportfolio.com/056463fb38f4336dc0aef7faabdd2ff1/8487dfb73ecf95a4a3ea491d_rw_1920.jpg?h=734da7a7f45a084252543e79071a1004)
![](https://cdn.myportfolio.com/056463fb38f4336dc0aef7faabdd2ff1/912b3cc171cfe73fdc0f904b_rw_3840.jpg?h=2aff26aa793e283878f763d49a71ac1b)
![](https://cdn.myportfolio.com/056463fb38f4336dc0aef7faabdd2ff1/28c0983c461ca1d3409f3bd8_rw_1920.jpg?h=bfcb162e5b83c6fed64d6cc18d5fe20a)
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MELBOURNE, AUSTRALIA
We choosen the iconic colourful bathing huts and the amazing street lamps.
![](https://cdn.myportfolio.com/056463fb38f4336dc0aef7faabdd2ff1/508e63e41487fd2b92065d32_rw_1920.jpg?h=e9f4d0f8fb913448f8331ad598c555fd)
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Previews made by Serafim Mendes
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